Whirlpool Corporation’s 2014 product lineup was the first to be equipped with wireless technology, allowing consumers to monitor and manage their appliances from anywhere. But early market testing showed that sales associates were overwhelmed by stacks of documentation they didn’t have time to read, and were confused about how the new features actually worked. To sharpen the sales message and convert associates into brand advocates, I distilled hundreds of pages of technical documents into this sleek and simple guide.
Target audience: Sales associates and consumers
Excerpt: Now home can always be as close as the tips of their fingers. With Whirlpool® 6th Sense Live™ technology, your customers can have complete confidence that wherever they go, everything is running smoothly at home.