Sears, like most online retailers, contracts out their website product descriptions and specifications. During my time heading up this account I developed the content guides, wrote product listings, ensured their accuracy, and coordinated updates between various groups including Sears.com, internal agency departments, two branch offices, and Whirlpool category engineers.
A major challenge for large sites like Sears.com is data rot. To combat it, I also led major content audits of The Home Depot, Sears, and Whirlpool Corporation databases and online sites while head of the account. During those audits I coordinated the efforts of 6-8 other individuals, and developed content, architecture, and metadata standards for thousands of product entries across various systems.
Medium: Backend Sears.com database
Target audience: Appliance customers
Excerpt: Take advantage of the fastest, most powerful way to cook – Induction cooking is an advanced cooking technology that uses electromagnetic energy to generate instant heat to the cookware. This provides faster heating times while using less energy than a conventional cooktop.